For years now publishers have focused on short-term revenue at the expense of long-term engagement. That's the contention of Outbrain chief executive officer and founder Yaron Galai - though he believes the pendulum is swinging back to perceiving audiences as the core of publishers' future success.

Over the past few weeks, there have been a number of high-profile examples of journalists leaving publications to launch their own newsletters. This isn’t a new trend, but as tools like Substack, Medium and Patreon have grown in prominence, the barriers to making a living off working by yourself have come down.

The rise and fall of the gimmick-as-experience industry, whether that was painting a monument a virulent colour or floating a statue down the Thames, has led to a marketing industry that is older and wiser about the realities of experiences for consumers.

Print is possibly the most undervalued medium of the moment. While it’s still a huge money-spinner for publishers with the reach or niche to do it well, the prevailing wisdom is that as ad-spend increasingly moves online, that print titles are effectively running out the clock until it makes more financial sense to shutter them.

In this week's episode of TheMediaBriefing, we talk to IDG's CEO Michael Friedenberg about how IDG has managed to consistently stay ahead of the curve.

Last week an idea making the rounds was that news publishers should have someone on staff dedicated to covering 4chan, since much of what we now call 'fake news' originates from the imageboard.

In this week's episode of TheMediaBriefing, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film.

Growing ecommerce and affiliate revenue is a priority for the majority of publishers.

In this week's episode of TheMediaBriefing, we talk to author, blogger and podcaster polymath Emma Gannon about the death of 'the influencer', balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.

So as we start preparing to grapple with the implications of those changes in the run-up to Digital Media Strategies USA, we've put together a quick US media trends list that we'll be keeping our eyes on.

As "The Atlantic" prepares to launch its first overseas bureau in London, its president Bob Cohn acknowledges that it will need to build a reputation in Europe from scratch.

In this week's episode of TheMediaBriefing, The New European's editor Matt Kelly discusses the respective strengths of right- and left-wing rhetoric, the ephemeral nature of pop-up publishing, and what it means for the paper to have been rewarded with four prizes at the British Media Awards last week.

Audio is audio. Text is text. Video is video.

If the news industry is likely to have taken anything away from the NYT's results it's that business models will pivot -- but the mission will remain.

If the goal of Lens is to improve the overall user experience online, how does that benefit Bloomberg?

"The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars."

While widespread adoption of VR is potentially a while off to the degree than most publishers would consider that they absolutety have to be creating VR content, there are a number of things publishers looking to dip their toes early should consider the following.

While the majority of the world is panicking about the destabilising effects of Brexit, a Trump presidency and other potentially catastrophic developments, some publications are rejoicing.

Big publishers are having an issue with YouTube. No, not that issue. No, not that issue either.

On the latest episode of TheMediaBriefing, Bauer's head of ePublishing Jim Foster takes us through the publisher's app and distributed publishing strategies and provides a look back at how the company went from having no apps to considering one for each publication.

In the March 28th episode of TheMediaBriefing, we talk to "Trinity Mirror's" digital innovation editor Alison Gow on the opportunities afforded by live video for national and regional media, in addition to talking AR and best practice for engaging with communities on social platforms.

A silver lining of the ongoing disruption of publishing is that it's forcing publishers to reappraise their strengths and weaknesses.

But how likely is that to change, and will media that focuses on one gender ever become obsolete?

From an outsider's perspective, it looks as though the UK news media didn't have a problem with fake news until they lost their monopoly on it.

Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers -- but it’s a hell of an opportunity for publishers.

In this episode of TheMediaBriefing, we speak to the director of the Ethical Journalism Network Aidan White about publishers, platforms and fake news, before hearing about the ongoing problems for self-regulation in China and the pressures on journalists and publishers south of the equator.

"There is space for a fixed number of large -- and by large I mean very large -- companies to exist. The middle is where the problem is."

Seven months in to a lifespan that began with a four issue trial period, Archant's "The New European" is demonstrating that is is possible to build a new audience around a social issue.