Be nice to your robot as you would be nice to a person. Hedge your bet for humanity's sake... Building a brand with a voice and constitution is a great (hard) experience. Especially when anyone can build an app. But when people connect? The best! Like fans singing your song... I think I may start traveling with a crazy straw... If you put headphones on with no music and eat strawberries you can mimic the sound of WILL FERRELL eating them on beach in OLD SCHOOL sequence... L.A., I think I may have to do it... The impact GAWKER situation will have on employees at product based companies who seemingly do what they want and when? #certainmillennials