Someday, we're going to have "iconic" sneakers frozen stiff in bronze, relics of a bygone era, like Roman coins or arrowheads from the IRON AGE. That's not really a prediction. It's already happening. Whether these items are preserved in time or buried for some archaeological dig to turn up later depends on culture. Sneakers have been central to style long enough that the industry is turning to legacy to market their undeniable power to move money and minds. The AIR JORDAN, CHUCK TAYLOR, VANS OLD SKOOL (and YEEZY BOOST?) have made it into a pantheon of prized objects both classic and part of a never-ending cycle of hype. Like denim, sneakers both follow fashion and ignore it. And how does this affect business? You can always ask the industry's favorite sneaker grump. As fragile objects—and I'm talking decades, here—they're either disposable or prone to decay, depending on one's perspective. It takes a lot of conservation muscle to save sneakers sans coating them with an alloyed metal. We've got a certified sneaker collector here at REDEF. I'll follow one commenter on INSTAGRAM and name him only as IMELDA HIRSCHHORN. Oh, and REEBOK made LISA FRANK sneakers... Scent is an instinctive part of life, tied to memory and personal expression. Creating and selling fragrance is a global, multi-billion dollar industry with deep ties to agriculture and chemistry. Where is the culture of fragrance going, and where has it been? FashionSET: The Art and Science of Scent... FASHIONISTA is dropping some absolute gems this week. Fashion week starter packs. In the site's POP CULTURE week, FAWNIA SOO HOO on THE FRESH PRINCE and STEPHANIE SALTZMAN on SLEEPLESS IN SEATTLE and INA GARTEN... Good luck getting to this pop-up shop... After stops in PARIS, TOKYO, and SEOUL, the LV exhibition "Volez, Voguez, Voyagez" takes NYC in October... RIP SIR DAVID TANG.