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Pharrell and Luxury Fashion’s Hip-Hop Obsession
The hitmaker has been named a creative director at Louis Vuitton, building another bridge between two worlds with decades of history.
Hosted by Jon Caramanica. Produced by Pedro Rosado.
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The appointment of the storied hip-hop and pop producer Pharrell Williams to the creative director of men’s wear at Louis Vuitton marks a new phase of the union of hip-hop style and luxury clothing, two worlds that have been hurtling toward each other for more than two decades, but have lately become close kin.
Williams steps into a role that had been fundamentally remade by Virgil Abloh, a protégé of Kanye West, who made Louis Vuitton a must-see and, for many, a must-wear during the years he was in charge (until his death in 2020). Williams comes to the role with a long history of pushing the boundaries of hip-hop style, a series of big brand collaborations and the mystique of global celebrity.
On this week’s Popcast, a conversation about how hip-hop style has become a key part of men’s wear, how Williams has been central to connecting the dots between streetwear and luxury, and the potential directions Louis Vuitton might take under his direction.
Guest:
Aria Hughes, editorial creative director of Complex
Connect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica.
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